Know Your Tech: A/B Testing

A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is […]

Know Your Tech: Encryption Key

Security is a necessity. Encryption is one of the ways businesses are attempting to shore up their security, but this also requires having an encryption key. This week’s technology term is all about encryption, as well as how encryption keys protect your business’s data.

Tip of the Week: Why You Shouldn’t Just Kill Power to Windows

There’s a big difference between turning off a stereo or television, and turning off a computer. A computer takes much more time to shut down than your average device, but why is this the case? Is there a way to speed up this process? This tip will explain these processes and provide some ideas for […]

Tip of the Week: Excel Features for the Power User

As useful as a spreadsheet can be to convey information, they can be a little drab and disengaging if the full capabilities of Microsoft Excel aren’t understood and leveraged. For today’s tip, we’ll go over a few little-known and underutilized features that can help you create spreadsheets with more style and utility.

Tip of the Week: Creating Canned Responses in Gmail

If you’re like most business users, you rely on email to stay apprised of what is going on, as do most of the people you’re in communication with. As such, you most likely understand that while most emails require some kind of response or confirmation of receipt, not all of these messages require a heartfelt […]

Tip of the Week: Keeping Track of Your Inventory

Regardless of your organization’s size, there is probably a large amount of information technology assets to keep track of and maintain. As is usually the case, the task of keeping them organized can quickly become challenging. This week, we’ll give you a few tips on how a proper inventory can help your business stay apprised […]